منابع مشابه
Trademark Hybridity and Brand Protection
What’s in a word? As it turns out, quite a lot. The vast majority of words in our language, including trademarked terms, signify a variety of conceptual meanings and senses. This idea of splintered definition— described in the psycholinguistics literature as “semantic ambiguity” and offered in two flavors: “homonymy” (divergent and unrelated meanings) and “polysemy” (divergent yet related sense...
متن کاملA Modified Histogram Approach to Trademark Image Retrieval
Trademarks are considered as valuable intellectual properties. They play very important roles for successful business or companies. The logos or trademarks are also very significant objects in consumer world applications, because they are specially designed marks to identify and represent not only the quality of actual products but also the reputation of companies, products and services. With t...
متن کامل2 The semiotic account of trademark doctrine and trademark culture
Semiotics is the study of signs and sign systems. While linguistics concerns itself specifically with human speech, semiotics investigates " the processes and effects of the production and reproduction, reception and circulation of meaning in all forms, used by all kinds of agent[s] of communication. " 1 Semiotic thought developed into its own distinctive field of inquiry in the late-nineteenth...
متن کاملTAST-Trademark Application Assistant
In this paper, we introduce a novel Trademark Application Assistant (TAST) that aims to speed up the process of a successful trademark application. The core of TAST is a web-browser based integrated image content editing and similarity-based retrieval system accessing local and remote databases of coded trademark images. Potential users of TAST include the party that initiates a request for tra...
متن کاملCmu Trademark Retrieval System
In traditional trademark retrieval systems, the trademarks are first annotated with keywords that are then used for retrieval. The Vienna Classification [1] is a well-known scheme to achieve this purpose and it constitutes a hierarchical system that proceeds from the general to the particular, dividing all figurative elements into categories, divisions and sections. The STAR system developed by...
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ژورنال
عنوان ژورنال: IOSR Journal of Humanities and Social Science
سال: 2012
ISSN: 2279-0845,2279-0837
DOI: 10.9790/0837-0530106